Iso is a cool laid back person from the We Are Culture Creators collective. He was born and raised in Detroit, and like any other kid from the hood, ISO had hoop dreams; but It was rap, however that became his passion. Wanting to be around positive people he sought out and connected with the W.A.C.C. collective and as he put in work in the studio he started to see music as a real option. As a youth he had to grow up fast, surrounded by drugs, gangs and street life; ISO pours those experiences into his music. He considers himself a true Detroit rapper.